this is a good solid photograph for a few reasons:
- rule of thirds: the sign is off center, with the tracks leading as perspective lines directly to the sign following solid rule of thirds conventions.
- interesting detail among washes of tonality: The sign is a facinating focal point due to the details of the letters, and the title plays off of this.
- DOF - interesting painterly blurred tones surrounding the sign makes for a great atmosphere and setting. Lonely, nighttime, a pool of light illuminates a single sign. Just as things are indistinct when not lit the same holds true for the DOF, the blur draws you into the sign.
- Toning: Great use of contrast and lighting on this one to bring a photographic version of chiaroscuro.
All togehter, these play and harmonize in my mind to make a great photograph. It's deceptively simple.